
Why Brands Choose Natural and Organic Products Over Mass-Market
In today’s world of cosmetics and skincare, there is a significant shift: more and more brands are moving away from mass production in favor of natural and organic products. This trend is driven by the growing consumer demand for healthier, eco-friendly, and ethical solutions. Cosmetics companies are actively adapting by offering alternatives that are not only safe but also aligned with societal values. Let’s break down why brands are making this choice and what benefits it brings.